This page outlines the proper usage of our logos and colour palette. Maintaining consistency in our visual identity is crucial for building brand recognition and trust. Please adhere to these guidelines in all your communications and materials.
Logos
We have provided several logo variations to ensure optimal visibility across different website themes and user preferences. These logos are provided in .svg format to enable scaling to any size. Please use the appropriate logo as outlined below.
Light Backgrounds
These logos should be used on white or very light backgrounds. These logos should be used “as-is” with no modification.
Dark Backgrounds
These logos should be used on black or darker backgrounds. These logos should be used “as-is” with no modification.
Main Brand Colours
Our branding utilizes a focused colour palette for both the logo and the crucial “traffic light” food safety system, ensuring clear and immediate visual communication.
| Status/Use | Hex Code | Color Swatch |
|---|---|---|
| Logo Primary | #c82929 | |
| Unsafe Food | #c82929 | |
| Caution | #ffa230 | |
| Potentially Safe Food | #6aa600 |
Traffic Light System Breakdown
| Status | Color Name | Visual Role |
|---|---|---|
Red (#c82929) | Unsafe | Used to signal potential danger and is the primary color of our logo. |
Orange (#ffa290) | Caution | Used to indicate a need for attention or a potential mild risk. |
Green (#6aa600) | Safe | Used to clearly indicate that a food item is possibly safe and appropriate for consumption. |
Logo Guidelines
Use of our logos is permissible so long as you adhere to our guidelines. Please avoid the following when using any of our logos:
- Do not stretch, skew, or distort the logo in any way. Maintain the original proportions.
- Do not change the colors of the logo unless using one of the provided variations.
- Do not add drop shadows, outlines, or other effects unless specifically permitted.
- Do not rotate the logo.
- Do not place the logo too close to other elements. Ensure sufficient clear space around it..
- Do not use low-resolution or pixelated versions of the logo. Always use the provided svg files or a high definition variant if using a different file format.
- Do not recreate the logo. Always use the official logo files provided.
Thank you for adhering to these guidelines and helping us maintain a consistent and strong brand identity for Mealeez!