The UK’s Sweetest Obsession: Unpacking the M&S Ichigo Sando Craze (and How to Make Your Own Allergy-Friendly Version!)

Introduction: The UK’s Sweetest Obsession Takes Hold The Ichigo Sando, or Japanese Strawberries & Cream Sandwich, has become the UK’s latest viral food sensation, captivating food lovers and social media feeds alike. Retail giant Marks & Spencer is at the heart of this craze, leveraging its reputation for quality and the British love for strawberries […]

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